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How are people actually deciding between EV brands right now?
Trying to understand what's driving EV purchase decisions beyond just price and range. Wondering if anyone has run surveys or focus groups on this recently. Related reading:How to Conduct Rigorous Mar
Best way to track cloud adoption trends among SMBs?
Working on a report about small businesses moving to cloud services and not sure where to find reliable data. Anyone done this kind of research before? Related reading:Inside the Energy Transition: A
Best way to survey people about their home energy usage habits?
Trying to understand how homeowners think about solar vs. grid power but worried they'll just give socially desirable answers. Any tips on getting honest responses? Related reading:Inside the Energy T
How do you track shifting brand loyalty in CPG without blowing the budget?
Working on a snack brand project and trying to figure out if customers are actually switching or just deal-hunting. Any scrappy methods that have worked for you? Related reading:How to Conduct Rigorou
How do you size the market for industrial robotics in small factories?
Working on a project for a client selling automation equipment to SMEs and struggling to find good data. Any go-to sources or approaches you'd recommend?
Anyone done segmentation research on home solar buyers recently?
Trying to figure out what actually drives residential solar purchase decisions beyond just cost savings. Would love to know what segments others have found useful. Related reading:How to Conduct Rigor
How do you track shifting snack preferences without running a huge survey?
Working on a project for a snack brand and need something faster than a full quant study. Curious what lightweight methods people are using these days. Related reading:Inside the Energy Transition: A
Best way to segment farmers when doing agri market research?
Trying to figure out how to break down a pretty diverse farmer audience for a new crop input product. Farm size feels too simple — any other ways people do this? Related reading:Inside the Energy Tran
How do you research customer pain points in last-mile delivery?
Working on a project for a logistics client and need to understand what frustrates end customers most. Not sure if surveys or interviews work better here. Related reading:Inside the Energy Transition:
Best way to test price sensitivity for a premium energy drink?
We're trying to figure out how much consumers will actually pay before they switch to a cheaper option. Is conjoint analysis overkill for this or worth it? Related reading:How to Conduct Rigorous Mark
Anyone know how defence contractors typically do customer segmentation?
Trying to figure out how procurement-driven industries segment their buyers — it's so different from B2C. Any frameworks or examples would help. Related reading:Inside the Energy Transition: A Convers
What's a quick way to measure brand loyalty for a new detergent line?
We're launching a mid-tier detergent and want to know if customers would stick with it after the first purchase. Not sure if a simple NPS survey cuts it here. Related reading:Electric Vehicle Market S
What's the best way to track churn reasons in the SaaS space?
Working on a project for a mid-size cloud software client and need to figure out why customers are leaving. Not sure if surveys or exit interviews make more sense here.
Anyone used ethnographic research for FMCG product development?
Our client wants deeper insight into how people actually use their snack products at home. Wondering if in-home ethnography is worth the cost vs just doing focus groups. Related reading:Electric Vehic
Best way to run surveys for a B2B SaaS pricing study?
Trying to figure out willingness to pay for a cloud security product but most of our respondents are IT decision-makers who are hard to reach. Any approach that's worked for you? Related reading:How t
How do you estimate TAM for a niche defense electronics segment?
Working on a market sizing project for a radar components client and struggling to find good secondary data. Any tips on where to start? Related reading:Inside the Energy Transition: A Conversation wi
Inside the Energy Transition: A Conversation with a Leading Energy Market Research Strategist
IntroductionThe global energy and power sector is in the midst of a transformation of historic proportions. The accelerating shift from fossil fuels to renewable energy sources, the rise of energy sto
How to Conduct Rigorous Market Segmentation Research in the Machinery and Equipment Sector
Why Segmentation Research Is Different in Industrial MarketsMarket segmentation is a foundational discipline in market research, but its application in B2B industrial markets — particularly in the mac
Opinion: Why Aerospace and Defence Market Research Must Embrace Open-Source Intelligence Now
The Intelligence Gap in a High-Stakes IndustryThere is a peculiar irony at the heart of aerospace and defence (A&D) market research: an industry that literally invented satellite surveillance, signals
Electric Vehicle Market Surge: How Automotive Researchers Can Navigate the 2024–2030 Landscape
The Automotive Industry at a CrossroadsThe global automotive market is undergoing one of the most profound transformations in its century-long history. Driven by electrification, connectivity, autonom